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Loading ...China’s 3G Rollout Fuelling a Globally Retracting Market.
The mobile space is going to heat up this year in China with the rollout of 3G services. According to Digitimes.com This rollout is actually the main motor fueling growth in an otherwise global market which showed 9% revenue contractions.
China Telecom Focus
China Telecom’s deployment of their 3G network resulted in the most CDMA base station shipments in over four years.1 This service provider will be a key player in the 3G space supporting the growth of China’s mobile internet. China Telecom will be providing some of the broadest coverage and fastest network access of the main 3G telcos and should prove popular with consumers who want mobile access to their some of their favourite internet services.
China’s Mobile Internet as Compliment not Replacement
Mobile is a great compliment to the Internet rather than a substitute and will be used alongside other more traditional access points, such as home/office and internet cafes. For example SMS is still currently the most dominant non-voice mobile service with 90% of them being P2P messages.2
Chinese Activities on Mobile Internet vs Internet
China’s Leading Mobile Portals
Sources
1 Press release, May 22; Meiling Chen, DIGITIMES [Friday 22 May 2009]
http://www.digitimes.com/
2 iResearch 2008.4
Interesting numbers.
Where is the ad industry in China in all this?
@tore: There are no reliable stats currently available about China’s mobile marketing spend http://www.digitalchinaguide.com/trends/chinas-mobile-internet-advertising/