(16 votes, average: 3.75 out of 5)
Loading ...Analytics: Richer, Deeper, Further
Starting a conversation about analytics gets mixed responses and the conversation is often associated with web analytics. Sure we are all familiar with website analytics and what a great tool it is for tracking and measuring, now extend this type of data rich reporting across all of your marketing activities and now you will see the true power of analytics. The more integrated and deeper reach analytics has in your marketing mix, the more powerful it becomes as a business tool.
Analytics is Business Critical
It is critical that marketers get clear access to, and full visibility of, dynamic rich full lifecycle data to measure performance and track behavior of campaigns and activities, both individually and globally. This data will help marketers drive efficiencies and effectiveness, manage budgets and resources, as well as manage campaign activities. Of course improving ROI is a core outcome, but before we can attain any level of ROI we must optimise and adjust for effectiveness - analytics helps us achieve this.
Analytics is central to digital marketing & the Digital Ecosystem
Analytics is a core component and central foundation of successful digital marketing. When growing your digital ecosystem, analytical data will be central for managing maximum and optimal efficiencies. Just as analytics drives modern organisations it also drives modern digital marketing and will become fully integrated with organisational reporting framework. Analytics is one of the sexiest marketing tool sets around that is playing a central role in creating and building powerful marketing solutions.
You are so right and it is surprising that not more people use this. Analytics can actually drive your growth. If my website would receive a lot of traffic from, say Vietnam, I sure will add Vietnamese as a language, thus reaching out to more people in that market. Thank for this article!
Yes - i see your point and agree that measurement is now game critical.