Travel 2.0*
* Excerpt from my article - ‘Loyalty in a Web 2.0 World’, Ecole hôtelière de Lausanne Institute of Technology & Entrepreneurship, 2007.
Travel with Web 2.0
Web 2.0 is changing the way audiences interact with travel brands. User generated content [UGC] and social network sites such as Flickr, Youtube, and Yahoo Trip Planner are reshaping audience expectations [...]








