• Brand, Marketing

    Posted on May 3rd, 2008

    Written by DigitalChinaGuide

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    One Simple Idea

    Less Noise More Utility
    Many agencies follow the practice of creating noise around a brand, little fluffy explosions of meaningless executions to try to attract attention and attempt to draw consumers into the folds of the brand. This is common throughout advertising and marketing as a knee-jerk response to a client request.
    Great Questions Get Great [...]

  • Brand, Social Media, Social Web

    Posted on February 20th, 2008

    Written by DigitalChinaGuide

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    The Social Media Brand

    There is much hyperbole and fashionable phraseology when it comes to social media and branding. I want to make it clear from the outset that brands are not and can not become democratic, this is only social media hysteria. However attitudes to brands and the way in which brands are managed is changing.
    Hopefully this post [...]