Digital China Guide is a filtered perspective, a guide, and an online resource of aggregated feeds, articles, media, links, and statistics relating to China’s Digital Ecosystem.

I want to make it easy for you to come and find interesting and factual China focused resources. I know this is a rather large and growing ecosystem, however I will start mapping the environment by identifying the key areas. This will become a comprehensive guide as depth and diversity will accrue over time.

The primary focus will initially be upon web media and new media components. As the Chinese Digital Ecosystem widens and new components secure more space within the digital terrain they will also be tagged and followed.

Who’s the intended audience?

Who ever finds it helpful and anyone can contribute.

About The Creator

Hi, I’m Tim Haynes the creator of Digital China Guide. My old school roots can be found in sociology where I cut my teeth on the Internet in the early 90’s when browsers were still textual and dial-up was a privilege. This began my lifelong passion and career path trajectory from a fledgling Academic, to a Creative Director, Internet Entrepreneur, Interactive Director, Chief Digital Officer, and General Manager Starcom IP China. Throughout my roles and various business ventures my passion for digital remains my constant driving force.

Shameless Third Person Bio Plug

Tim is a pioneer in digital branding, marketing, and execution with over 10 years of experience. Tim is currently General Manager, Starcom IP China, which is the digital marketing practice of Starcom MediaVest Group. Tim was previously the Chief Digital Officer for SinoTech, a leading independant Chinese digital marketing agency.

Skilled in both strategic and tactical issues, Tim has provided digital expertise and services to businesses in China, Hong Kong, Singapore, United Kingdom, Australia, and New Zealand.

Tim, who lectures frequently and publishes articles on the Internet culture, virtual communities and technology and society, was most recently on UGC’s panel at ad:tech Shanghai last year. Tim has also been invited to sit on the Advisory Board for the Hive Awards, an industry ceremony to recognize the ‘unsung heroes of the Internet”.

Formerly trained as a sociologist, Tim, who has a broad knowledge of digital technologies, audience culture, and experience creating and executing innovative strategies, has been living in Shanghai for the past three and a half years and has traveled regularly throughout Asia on assignments.

Note: Tim Haynes works at Starcom MediaVest Group in Asia. Everything posted on this blog is his personal opinion and does not necessarily represent the views of Starcom MediaVest Group or its clients.


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